Let’s be honest: sustainability comes with a lot of myths
Some are well-intentioned, others are just plain lazy. Either way, they’re holding businesses back from making real progress — and saving real money.
So, let’s clear the air.
1. “We’re too small to make a difference.”
Tell that to the thousands of small businesses who collectively make up over 90% of companies worldwide. When the majority acts, even small changes add up fast. Switch to renewable energy, rethink shipping — suddenly, your “tiny” impact looks pretty mighty.
2. “Sustainability is expensive.”
Only if you’re doing it wrong. Cutting waste, improving energy efficiency, and streamlining logistics almost always save money. The real cost is ignoring inefficiency because you think it’s “just how things are done.”
3. “We need to hire a sustainability consultant first.”
Not anymore. Today’s tools (like ours 👋) make carbon tracking and reduction accessible to anyone. You don’t need a PhD to understand your footprint — just your data and a willingness to act on it.
4. “Customers don’t really care.”
They do — a lot. In fact, more than 70% of consumers say they prefer brands that take sustainability seriously. They’re voting with their wallets, and if you’re not showing up on the right side of that trend, you’re leaving loyalty (and revenue) on the table.
5. “We’ll deal with carbon later.”
Later usually means never. And as regulations tighten and investors start asking tougher questions, “later” becomes a costly scramble. The good news? Starting now is easier — and cheaper — than you think.
The bottom line
Sustainability isn’t just for giant corporations with ESG departments and glossy reports. It’s for every business that wants to run smarter, leaner, and more responsibly.
The sooner we ditch these myths, the faster we can get to what actually matters: real progress, measurable impact, and a planet we’re proud to do business on.
